Marknadsgurun Kotler skriver om Synovate

Philip Kotler som anses vara en av världens ledande marknadsprofeter har skrivit om vårt företag och varumärke Synovate i sin senaste bok "Marketing Management".

Many of you will have heard of Philip Kotler. He is considered one of the world's leading experts on branding and strategic marketing. The 2007 edition of his definitive textbook - Marketing Management - will feature Synovate. The 2003 launch of the Synovate name is included as a case study of successful branding and its importance in building a global business.  

 

The Synovate case study has even been expanded to be the subject of a section in an MBA programme.

 

The book will be printed later this year, and we're already making plans to use our case study to maximum effect with clients, prospects and the media. In the meantime we can all be proud that Synovate has been recognised in this way, alongside many of the best known brands in the world